PURE - Haircare with Purpose

Posted by Anna Holevas on

Whether you're a passionate environmentalist or just starting your journey to reduce your footprint each day, there's one haircare brand we simply must introduce you to Pure Haircare by Hairjamm.

Naturally derived, all Pure's formulations are certified organic and contain their exclusive 'Pure Organic Complex' made from certified 100% organic extracts. Gorgeous, natural ingredients such as Shea Butter, Argan Oil and Marula Oil fill their beautiful bottles (which in themselves are something to celebrate as they are made from 100% Australian recycled Land Waste Plastic) ... but more on that later!

There are so many reasons to love Pure Haircare, but our priority is always whether or not the products deliver actual results.. and the answer is YESSSSSSS!!! Their Goddess Ultra Soft Hydration Therapy Shampoo and Conditioner deserve their spots on the Glam Box recommends list.

There is a Shampoo and Conditioner to suit every hair type, condition, and concern:

Goddess: Created to rejuvenate and restore healthy moisture balance to hair and scalp.
Precious: Repair damage from chemicals, colour and heat.
Forever Blonde: rejuvenate dull, yellow looking blonde
Uplift Volume: Lifts fine hair up and fills it out, leaving hair looking fuller.
Colour Angel: Prolongs colour and preserves radiance.
Miracle Renew: Anti-ageing and rejuvenating.
Fusion Complex: 'Bond Cure' plus organic complex blend together to create a luxurious restructuring shampoo and conditioner.

And all of the Pure Haircare products are vegan-friendly, gluten-free, cruelty-free, and free from sulphates and parabens. Treat your hair to one of Pure's hair masks, Sacred Argan or Miracle Renew, once a week to give your hair a surge of intense moisture and to soften and strengthen (thank us later)

And let's not forget the fun bit, styling your tresses! Want Lucious curls? Try Curly Girly (meanwhile, how cute is that name?), a moisturising curl primer to define the curl's shape and eliminate frizz.
Want that "Just walked off the beach" texture and shag? Halo Spray is fabulous for building body, volume and texture, and the Beach Texture Spray creates the perfect messy, undone style by adding volume and creating texture in the hair. There is a styling product suited to every style you could possibly wish to create.

Pure Haircare certainly has a "leave nothing behind" philosophy. Each step of the process has the environment at the forefront, from recyclable packaging to labels printed with soy inks. Eco-packaging has now shifted from 'nice to have' to a 'must have', with consumers making their choices based on a product's environmental impact.

All of their packaging is made from Land Waste Plastic, and it is through this process it's estimated they save over 100 tonnes from reaching landfill each year (YEP - each and every year - how bloody amazing is that?). "We are committed to reducing plastic in landfill. We have pledged to the cause by ensuring our bottles are made from 100% Australian recycled Land Waste Plastic. In doing so, we are the first haircare brand to do this in Australia and hope others in our industry will follow suit."
But what's most impressive is their B Corp Certification that they have recently achieved. What does this mean? With the "B "standing for "Benefit for all", The B Corp works towards an economic system that is positive to all — workers, communities, customers, and our planet. Therefore, any company with its stamp of approval means they meet the highest verified social and environmental performance standards, transparency, and accountability.

The perfect balance of nature and science and one of the eco-leaders in the beauty and haircare industry, Pure Haircare is a brand that challenges others to follow their lead. It looks fantastic, feels incredible, and creates beautiful hair while taking care of the environment! Australian made and owned, this brand is winning all round (no surprise we love it so much!)

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