K18 Triple Bright Purple Shampoo 125ml

K18 Triple Bright Purple Shampoo 125ml

Your next-generation blonde toner for brighter, cleaner, healthier-looking blonde ✨

If your blonde is turning brassy, dull or feeling weighed down from hard water and buildup, this is not your average purple shampoo. The K18 TripleBright Oxidation Defense Purple Shampoo is a breakthrough triple-action formula designed to remove brass-causing metals and minerals, neutralise existing yellow tones and help defend against future brassiness all in one wash.

Unlike traditional purple shampoos that simply deposit pigment, TripleBright uses ionic detox technology and precision violet pigments to target the actual cause of brassiness without staining or overtoning the hair. The easy-to-apply foam texture spreads evenly through the hair for a brighter, cleaner, salon-fresh blonde finish.

Key Benefits

💜 Neutralises yellow and brassy tones

✨ Removes metals + minerals that cause dullness and oxidation

🌿 Helps defend against future brassiness

💖 Precision violet technology won’t stain or overtone

🌸 Lightweight foam formula for easy, even application

Why You’ll Love It

This is your “blonde reset” shampoo.

Instead of masking brassiness, it actively removes the buildup causing your blonde to turn warm in the first place. The foaming texture makes application way easier than traditional purple shampoos, helping deliver even toning without patchiness or purple staining.

Think brighter blonde, cleaner tone and hair that feels fresh, soft and glossy instead of dry or overtoned.

How to Use

💆 Apply foam shampoo to wet hair

🌸 Distribute evenly from roots to ends

✨ Leave on for 1–3 minutes depending on desired toning

💖 Rinse thoroughly and follow with conditioner or treatment

Perfect For

✔ Blonde, platinum or silver hair
✔ Highlighted or lightened hair
✔ Brassiness caused by hard water
✔ Anyone wanting brighter, cooler blonde tones

Ingredients

Water (Aqua) (Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.