Goldwell Soft Color 10V 120g

Goldwell Soft Color 10V 120g

Refresh, tone and enhance blonde hair with subtle cool violet tones using Goldwell Soft Color 10V Colour Foam 💜 This semi-permanent colour foam is formulated with direct dyes in a conditioning, non-oxidising mousse that delivers brilliant, vibrant results in just minutes - perfect for refreshing colour between salon visits, toning brassy blonde, experimenting with new shades or adding sheen and softness. It’s gentle on hair yet delivers impressive condition and colour payoff that lasts through multiple washes ✨ 

Key Benefits

💛 Refreshes and enhances colour vibrancy
✨ Helps neutralise warm or brassy tones in blonde
💧 Conditioning foam that improves softness and shine
🌿 Easy, mess-free application with foam texture
🌱 Ammonia-free and oxidant-free semi-permanent colour
💛 Suitable for salon or at-home use
✨ Lasts up to 6–8 shampoos for colour freshness
🌿 Improves combability and hair condition after use

How To Use

• Shake well before use.
• Apply foam directly from the can to shampooed, towel-dried hair.
• Distribute evenly with a brush or comb.
• Leave to process 5–20 minutes depending on desired intensity.
• Rinse thoroughly, then condition if desired.

Product Features

💛 Semi-permanent, conditioning colour foam
✨ Non-alkaline and non-oxidising formula
💧 Ammonia-free (gentler on hair than permanent dyes)
🌿 Ideal for refreshing, toning or experimenting with shade

Ingredients

Water (Aqua), Isobutane, Propane, Cocamidopropyl Betaine, Oleth-5, Cetearyl Alcohol, Hydrolyzed Wheat Protein, Hydroxyethylcellulose, Sodium Chloride, Ammonium Chloride, Panthenol, PEG-40 Castor Oil, Stearamide MEA, Cocamide MEA, Tetrasodium EDTA, Butane, Propylene Glycol, Ethanolamine, Alcohol Denat., Sorbitol, Aesculus Hippocastanum (Horse Chestnut) Extract, Humulus Lupulus (Hops) Extract, Polysorbate 20, Sodium Benzoate, Phenoxyethanol, Methylparaben, Propylparaben, Fragrance (Parfum), May contain varied direct dye colourants depending on shade